That is why I value rooms like EXEDA. It is a community where entrepreneurs come to invest in themselves first: education, connections, conversations they don’t get in their day-to-day business.

I was invited lecturer at The EXEDA August Experience: Personal Brand x AI – The Reputation-to-Revenue ; Authority Engines, alongside Alex Cernatescu, Tony Romani, Mara Constantin Gojgar, Florin Grozea.

I shared what I have seen in almost 20 years in capital markets: investors look at the leader as closely as at the numbers. A real story at the Bucharest Stock Exchange, on the first trading day of a medical services company, I watched the founder’s speech change the direction of the share price within minutes.

We discussed when a founder’s personal brand adds value to a company and when it becomes a risk, how to move from “I am the company” to a story that works without you, why a weak result costs less than trying to hide it, and where AI can help in investor relations without replacing the people accountable for what goes to the market.

What I took home: the entrepreneurs in that room were not asking how to grow their companies. They were asking how to grow as leaders. That is the right question.

Thank you, EXEDA, for the invitation and a great evening at Velveto Garden.
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